Today is the age of the social network and social media marketing.
In today’s world, we all are connected through social media.
Now a day distance doesn’t matter whether you are in America or Asia. moreover, social media is one of the main assets to create your Digital Presence.
Social media made it easy for us to interact across the ocean, But All social media networks are not created equally. So which social media to use, Which one is The best social media app and which will be useful for you that’s the main question.
There are 65+ social media apps and sites worldwide, and some are specifically available for a certain country, and 7 are the most influential social media which has very high trends worldwide and has millions of users.
Everyone presently wants to be a Social Media Influencer.
These days people spend most of there time on social media mindlessly scrolling down to the feed, without knowing it can be useful for them.
Again another main question is how and which social media will be helpful and how it can be beneficial for you.
So let’s dive in…
1.Instagram
- Founded: 2010 by Kevin Systrom, Mike Krieger.
- Owner: Facebook.
- Headquarters: Menlo Park, CA, USA.
Instagram is one of the most used social media in the world with over 1 billion+ users monthly.
Why Instagram, day by day it is becoming all in one social media platform. you can find all kinds of people on Instagram.
You can share images, video and now you can also make a short video like TikTok in Instagram reels. you can use IGTV for long-videos.
IG gives you many features in stories that no other social media Provide like, as follows
Instagram Create Mode, Close Friends List, Stories Donation Stickers, Shoppable Tags in Stories, AR Filters, Instagram Music Stickers, Reels, and the list goes on.
With IG, we can promote our brand or we can create a business profile. and monetize our IG accounts.
All the Instagram users now a day crazy about the Instagram dark mode and its blue tick for official accounts.
Its primary audience is under the age of 40, so if your target audience is below it I recommend you to Prioritize Instagram app.
IG provides multiple accounts with a single email or phone number. We can make better use of this feature. I will tell you how.
- Create multiple accounts for different purposes like one for personal use one for business and commercial use.
By doing this you will easily interact with specific kinds of content on IG. because the Instagram algorithm works on the post we interact with.
So far Instagram created many social media influencers furthermore they are making batter use of their Instagram account.
If they can do it so can you.
2.Youtube
- Founded: 2005 by Jawed Karim, Steve Chen, Chad Hurley.
- Owner: Google.
- Headquarters: San Bruno, California, United States.
World’s best video streaming platform to date is Youtube with over 2 billion+ active youtube users, there is no doubt.
From Youtube music to personal videos and from free movies to independent films, youtube tv has it all.
Most of this is free and there are some privileges in the youtube premium. like youtube ads do not bother you.
Why youtube, well it is one of the largest video streaming, music as well as live streaming content across the web.
it is one of the best digital media trends why because it gave so many YouTubers across the globe as well as it provided an artist, entertainer, influencer, entrepreneur, and knowledge provider contain to people across the globe.
Like they say there is nothing that you can not found on youtube.
Youtube has many good features like
- Easy access to subscription channels and feeds;
- Video management as per your choice;
- Better live and video streaming of your favorite content;
- Big screen interface, and dark mode;
- YouTube TV for live streaming 40+ cable channels.
There is so many youtube channel right now available on youtube for a different purpose. From that, you can learn lots of things that you never learn in your college.
You can make a huge impact in the digital world with your youtube account and channel with relevant content.
But you have to be relevant and somewhat consistent if you can do that afterward you have to just count your subscriber.
One last thing if your child is crying start youtube kids video I assure you that he or she will stop crying.
3. Facebook
- Founded: 2004 by Mark Zuckerberg, Andrew McCollum, Eduardo Saverin, Dustin Moskovitz, Chris Hughes
- Owner: Mark Elliot Zuckerberg(Facebook).
- Headquarters: Menlo Park, California, United States.
One of the most popular social media on earth. with over 2.3 billion+ active users monthly.
Today The company is more than just a social network platform– Facebook acquired messaging app WhatsApp and started its successful messenger. They also bought a photo-sharing platform Instagram and the virtual reality company Oculus VR. you can see their logo on the bottom of the Facebook preloader
You can find everything on Facebook like videos, images, marketplace, blog pages, groups, events, jobs, games, and all the current information
One of the reasons I stated Facebook was its online games and most of them ware addictive.
Since Facebook is the most used social media its advertisement has a very high demand. we can earn a lot with it if we knew the right way to put the right social medal marking strategies.
Facebook advertisements and its ads manager is a bit complex for the beginner, if you use it without thought you will not get any conversion in your Sales Funnel or for whatever you are advertising on Facebook.
All ages of people around the world use Facebook if your target audience is above age 30 you can reach out to them with Facebook.
Now a day Facebook has very limited reach if you are starting from scratch. my advice is to use the Facebook group also with your Facebook page.
The Facebook marketplace also a trend on Facebook if you want to sell your product or want to promote them online.
If you are a video creator put your videos on Facebook because videos on Facebook likely to reach a large sum of the audience.
4.Twitter
- Founded: 2006 by Jack Dorsey, Evan Williams, Biz Stone, Noah Glass
- Owner: Jack Patrick Dorsey(CEO).
- Headquarters: San Francisco, California, United States.
The most famous short-message social media platform is also known as “SMS of the Internet” with 310 million+ monthly active users.
It allowed brands or users to communicate via short messages — also known as “tweets.”
Users can add links, photos, and videos to their tweets, include hashtags to help others find their tweets, and run polls within a tweet.
Twitter is all about hashtags-#
messages are limited to 280 characters or less but it can be a very powerful way to market your business online.
Twitter is also known as a real-time public microblogging network. where you can get new updates in the blink of an eye.
Most of the famous person uses the twitter and they update and tweet about their upcoming events via tweets. that is also a reason to use twitter.
With Twitter, you can be updated with your favorite sports, news, entertainment, and also politics.
- Go Live with a tap, and watch premium and exclusive live streams;
- Discover your favorite sports, news, entertainment, etc.;
- See viral topics and trending hashtags;
- Chat privately with friends & followers;
- Get suggestions about influential people to follow.
Twitter also allows multiple accounts from a single email and phone number like Instagram. and Instagram also can be connected with Twitter.
With the new update, you can create your list based on that it shows you the feeds. Now you can also add stories on twitter-like Instagram called Fleet, which is Twitter’s latest feature.
If you are a marketer and want to find a decent audience you can find it on twitter.
So far Twitter has a very respectable audience so use your tweets wisely because one wrong tweet with a large number of followers on a Twitter account can ruin your career. and it is proved by many famous persons
So Tweet wisely.
5.LinkedIn
- Founded: 2002 by Reid Hoffman, Konstantin Guericke, Allen Blue, Jean-Luc Vaillant, Eric Ly
- Owner: Microsoft Corporation.
- Headquarters: Sunnyvale, California, United States.
World’s best social media platform for professionals. with 300 million+ monthly active professional users.
It creates economic opportunities for every member of LinkedIn. it simply connects the world professionals and makes them more productive.
LinkedIn allows users to connect with each other and search for business contacts, it offers group features, company pages, job listings. it also has a publishing platform on which invited thought leaders, influencers, and all other registered users can publish posts.
LinkedIn also has a premium version. from you can grow and find what you are looking for very easily. And helps you to scale your LinkedIn account.
It also has a newsletter feature, from where you can share your article to your subscribers.
It has a connection limit of 30,000 after that it converted into followers.
Through LinkedIn learning, you can learn new courses and also get the certificate from LinkedIn, some courses are free some are premium, but it can be very significant in your career.
LinkedIn learnings may skyrocket your career with LinkedIn learning pro.
With LinkedIn, you can promote your self your business by connecting other users or professionals. with LinkedIn marketing strategies you can grow drastically.
By using LinkedIn you are promoting your self so make sure you create your profile in a good manner and do not overdo it.
Put professional profile pic and linkedin cover, share your education and skills that you have. Share your work etc. Doing a linkedin campaign you can also increase your sales.
So whether you are a student, employee, entrepreneur, or business owner if you don’t have a LinkedIn account then you are at a huge disadvantage.
- Start connecting.
- engage with your connections.
- If you are searching for jobs dot’s just write interested in comment DM the HR or person who shared The post.
- Build a good linkedin profile
So start connecting today. Send 500 requests a day and wait for some time and aging send the requests by doing this grow your network and promote yourself, your business, or your content.
So start connecting…
6.Reddit
- Founded: 2005 by Steve Huffman, Alexis Ohanian, Aaron Swartz
- Owner: Advance Publications.
- Headquarters: San Francisco, California, United States.
The front page of the internet and 18th worldwide popular site with 320 million+ monthly active users.
Reddit is unique in its design and features. it is a huge collection of forums where people can share news and content or comment on other people’s posts.
It has a strong community of a rational group of people who discuss, chat, share pictures, videos, and their knowledge.
Reddit is a huge social media site, but it divided into million of smaller communities called subreddits. it refers as /r in profile and for users, it is /u
So whenever you see r/infodnd it is subreddit and u/infodnd it is a user.
You can Find every topic imaginable from Reddit Because it has a unique blend of content and community for it.
It has an Upvote and downvotes, karma, and Award system which is very different from other social media.
When someone upvotes your post or comment on it your profile karma goes up wich is good for a healthy profile and shows the users that you contributed for the community.
Alien blue is for iOS, an organized Reddit viewing tool for your iOS devices.
You can sort your feed by Hot(default), New, Top, Controversial, Rising according to your preference.
There are lots of things about Reddit to explain it entirely I will do a separate blog post for it in the future.
Notable Features of Reddit,
- one of the most social media apps:
- A global discussion forum with thousands of unique topics; Comment, upvote or downvote posts;
- Join in the conversation of your choice;
- Feature unlock based on your account’s Karma;
- Create and moderate subreddits to build your community.
Reddit has more and specific reach if you use it the right way and engage with the right community and niche.
you can earn and learn a lot from Reddit if you know the right way.
So you need to just find your specific niche community and just dive in.
7.Pinterest
- Founded: 2009 by Ben Silbermann, Paul Sciarra, Evan Sharp.
- Owner: Ben Silbermann, CEO and cofounder.
- Headquarters: San Francisco, California, United States.
When you want to find some creative images or art some to Pinterest it is the largest image sharing social media with 310million+ monthly active users.
Pinterest’s social media network includes some of the most popular content with very rich visuals. Such as fashion, food, decore, workout, and DIY-related pins and Art.
As for Pinterest Demographics Most of The Pinterest users are female like 71% female, and as per the latest survey 40% new signups are men, and 60% New Signups are Women.
Pinterest Users are likely to inspire by new ideas to try new things, hence having a presence on this platform likely to leave your brand presence in the mind of consumers.
This art sharing social media provides a great opportunity for visual artists and any Designer to showcase their stunning arts, design, and visual.
- Photo sharing;
- Explore lifestyle inspirations;
- Traverse trending and recommended articles;
- Invite your friends to collaborate;
- Buy, make, use, and apply the ideas you found.
Most of the images on Pinterest are Vertically-formatted images that work best on it due largely to the browsing experience users are presented with but you can also find and put horizontal-format images.
So start sharing your art on Pinterest.
8.Snapchat
- Founded: 2011 by Evan Spiegel; Bobby Murphy; Reggie Brown.
- Owner: Snap Inc., Evan Spiegel, CEO of Snap
- Headquarters: Santa Monica, California, United States.
Social media app of young adults, it is one of the most popular social media app used by mostly youngster with 340 million+ monthly active users.
Despite losing some ground in social media society in the past Snapchat become more popular with young people.
Most of the users are between 18 to 25 years old people. you can say what it is young people spend more time in Snapchat, According to survey upwards of 30 minutes a day.
A selfie or image we send through Snapchat called “SNAP“.
The idea of Snapchat is attractive and also it has one of the unique features like self-destructive ‘Snap’ and users can send a picture, selfies, short videos as a message which automatically disappears after a specific time.
Snapchat is the first social media who implemented feature pf stories and made it popular and which is eventually adopted by other social media apps.
The best content work on Snapchat is Video-driven storytelling, Usually a selfie-style video.
- You can create and add filters, lens, 3D Bitmojis to your photos;
- Live messaging and video chat with up to 16 friends at once;
- Watch their Stories from friends, top publishers, and creators;
- Check out snaps shared earlier with free cloud storage;
- Check your astrological compatibility with friends.
- Location of Fellow Snapchat user on its map if the feature is one
If you want to reach a young audience then Snapchat is your companion.
So star Sending snaps but remember do not send too much your audience might get annoyed by it.
9.Quora
- Founded: 2009 by Adam D’Angelo, Charlie Cheever.
- Owner: Adam D’Angelo, co-founder, and CEO of Quora.
- Headquarters: Mountain View, California, United States.
The most popular social network site is a place to earn knowledge, a place to learn new things, And a place to make a new friend with the same interest. with 300 million+ monthly active users.
So What is Quora?
It is a knowledge-sharing platform. It is a social media community. So it’s content based on community. The community generates The questions and provides its answers.
It’s working similar to Wikipedia and somewhat related to Facebook.
every piece of content on the website created by the user means it created, edited, and organized by the same people who use the website
Quora have the qualities that other research tools or platform don’t have
- It allows Quoran to create their social networks and follow topics that interest them.
- quora focus on high-quality questions and answers.
- It enables users to vote on answers to highlight the most accurate information possible.
It has an upvote and downvote system if you find perfectly answers the question presented, you can upvote it. same way if you do not find it appropriate you can downvote it.
Quora does not allow spamming through content. so you can not out any link in Q&A.
Through Quora, you can build your community according to your niche and it can be very helpful.
Quora Digest Is email or rather say newsletter of Quora which sends you the answer in your email you might like to see.
Google and bing show quora result so it can be helpful to drive traffic to your website through it.
So With quora, build your audience share your knowledge on it. I can assure you that whether you are a doctor, businessman, entrepreneur, lawyer, engineer, blogger, or work on any other field it will be very beneficial to you.
10.Telegram
- Founded: 2013 by Nikolai Durov, Pavel Durov, Axel Neff.
- Owner: Pavel Durov, Founder.
- Headquarters: London, United Kingdom (legal domicile) Dubai, United Arab Emirates (operational center).
Widely use and secure instant messaging social media app. with around 400 million monthly active users.
What is Telegram?
Founded by Russian entrepreneur It provides a multi-platform messaging service.
Telegram is one of the main competitors of Whatsapp But it can do more than Whatsapp and it is more secure.
It is more than a messaging app now. From the business point of view, the brand can connect with its users in instant. brands and business can create chatbots on Telegram or can use Telegram’s channel feature to broadcast messages to hudge number of subscribers at once
You can create multiple groups, create your own channel with a very large capacity of subscribers.
You can do secure secret chat wich has Self-destruct timers for very privet conversation.
Telegram for pc is the desktop version of Telegram you can easily access with your persona computer or laptop.
You can use multiple accounts and it also has a dark mode. it has a large file size limit.
In Telegram channels now a day you will find every content from ebook to your favorite movie or series.
Some great features of Telegram, one of the top social media apps:
- Secure it has Encrypted and self-destructive messages;
- Provide Personal cloud-based storage;
- It is completely free without any ads;
- You can Turn off notifications, message preview, and lock particular conversations;
- You can Create groups with around 2 lakh users.
Telegram is very secure and has user-driven privacy policies. And lots of good features.
So with telegram features, you can handle a very large amount of audience and you can also monetize it.
So this is the best social media in 2020 you should consider using if you are not using it.
Social Media is one of the best ways to create your Digital Assets and make a digital presence for yourself.
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